EXHIBITION
STANDS

With online retail capabilities having grown so much over the years, a lot of businesses don’t see the value of personal interactions like exhibition display stands at trade shows and events. Even as we continue through the digital age however, a trade show will continue to be popular and important for companies to show off their products and brands and take the business experience to the next level. An exhibition stand is so much more than a space in which to stand and greet potential customers; it’s an interactive experience that allows your clients and prospects to truly get to know your business, products, and team. That is why we have put together a few key reasons why you should use exhibition stands and why they matter so much today.

1) It can define your brand

Exhibition stands give you the freedom to define who you are as a company. When going to a trade show, prospects see hundreds of businesses showing off their USPs (unique selling points) proudly on their display stand or pop-up stand. As a result, exhibition graphics become your opportunity to stand out from the rest and show off your identity. Being part of a trade show ensures your company is part of the ‘buzz’ and can help you to find strong leads that you might otherwise have missed. It is important to remember that no matter which events you’re planning to attend, your exhibition stand design needs to reflect the values, ethos, and products of your company and effectively beat the competition.

2) It allows you to interact with your audience

Trade shows are ideal for networking and interacting with your key audience face-to-face. Your exhibition stand gives your team a unique opportunity to meet prospects and build valuable relationships you wouldn’t be able to build in other environments. Also, it’s a great place to generate new business and maintain positive relationships with your existing clients. Nothing is more powerful in forming a strong business relationship than a warm handshake and engaging, meaningful conversation. Exhibition stands are ideal for holding one-to-one meetings, talks, and demonstrations that will allow you to gain quality leads as well as form long-lasting and profitable relationships.

3) It helps you sell products

Exhibition display stands are perfect for showcasing products or services to your target audience. It allows you to demonstrate and tell everyone what your product does and the benefits it offers them. To ensure your display stand is successful, make sure your graphics are consistent with your branding and line up with the business and marketing goals of your show. It is useful to plan your exhibition stand design from an attendee’s perspective and try to anticipate the questions they may have about the products you are selling.

4) It highlights your unique selling points

A good quality exhibition stand should tell potential customers who your company is and about the products or services you provide, but more importantly, it should show off the unique benefits your business has to offer. Exhibition stands are a great opportunity to communicate to your audience why they should choose you over the competition. This can be said through potential giveaways you offer, interactive technology, quizzes, and carefully designed graphics. No matter if your unique selling point is affordability, quality, or anything else, your display stand activities should convey it to your audience.

5) It helps you to launch any new products

Exhibition stands are a useful resource because they give you an excellent platform to launch new products or offer special deals. Given the electric atmosphere of a trade show, there is no better place to create excitement about the latest that your company has to offer. For example, you can host demonstrations and let your visitors try your new products first-hand. Also, live demonstrations will help you attract more visitors to your display stand. Handing out free samples and leaflets, as well as including product display shelves and informative graphics, will help you fully utilise your stand and promote any exciting new products.

6) You can share your message all over the world

Face-to-face marketing is one of the most effective marketing tools available and will never become outdated no matter what new technology comes our way. It helps to build confidence and trust between you and your potential customer and provides significant business benefits. Trade show displays allow you to grow your customer base and possibly gain some international exposure. They help your company take the key messages of your brand to a range of different locations.

Modular stands and pop-up stands for instance can be easily transported and re-used multiple times, so you can put on an impressive display every time you exhibit. Elements of modular exhibition stands can be cleverly designed to slot in place to fit different floor spaces and stay in line with different venue restrictions. Our exhibition stands are only available for hire and we will safely store your reusable and recyclable graphics at no cost, ready for your next show.

Modular exhibition stands and pop-up stands for instance can be easily transported and re-used multiple times, so you can put on an impressive display every time you exhibit. Elements of modular exhibition stands can be cleverly designed to slot in place to fit different floor spaces and stay in line with different venue restrictions. There is also the option to hire your exhibition stand, good stand constructors will be able to store your reusable stand until your next event.

Having been servicing the events industry for over 30 years, there’s hardly an industry sector we haven’t worked in. We have helped to create some spectacular exhibition stands that have garnered incredible results for the companies involved. Whether you are new to creating exhibition stands and need a bit of guidance, or are looking for new ways to be successful, we can help with our tips for what makes a good exhibition stand.

1) The brief

It’s essential to always brief each member of your team. Don’t let anyone turn up to your display stand not knowing why they are there and or the key points you want to communicate at that particular event. You don’t have to make it too complicated because that could have a negative effect on your team too, but a few key points about your company and the products or services you’re displaying will go a long way. A team that is knowledgeable and in sync with each other can create a very positive experience for your audience.

2) The targets

Setting targets will help you to know where you are aiming. How will you know if your stand has been a success otherwise? These targets could be anything from the huge range of visitors to the stand, leads scanned, orders processed etc, providing you have something to measure against. If not, you may struggle to convince whoever is in charge of the finances that it has all been worth it.

3) Follow-ups

Always follow up with people who have let you scan their details or handed over their business card or query. If they ask you for more information, then send it to them as soon as you possibly can. If you don’t hear back at first, keep following up as statistics say that 80% of prospects will say no up to four times before they say yes. A big mistake that many exhibitors make is not realising the potential they take home, leaving leads to go cold or losing them in transit when they get back to the office.

4) Engagement techniques

Visitors at exhibitions can be wary of stopping at exhibition stands in case they get stuck with a salesperson who won’t let them escape or get a word in. Therefore, innovative thinking is important, as is making your stand look different and exciting to anything else they might have seen. Listening before you speak can also be advantageous, even though you’re keen to sell your product and brand. Letting visitors choose to engage with you and hearing what they have to say can be more powerful. Truly innovative spaces that offer a retreat from other stands can provide the perfect opportunity to begin a conversation and for the visitors to want to ask questions.

5) Choosing the best space and what you do with it

Choosing a space that is optimal for you and your target audience is key to a great event showing. Take full advantage of your exhibition display equipment to draw attention to you, and optimise the employee count to allow space for visitors. Modular systems can create impressive shapes that change depending on the size of your exhibition space. Also, shaped stands with backlit tension fabric graphics and light walls can achieve striking illuminated effects to grab the attention of your visitors.

When you’re just one exhibition stand amongst many, your stand can sometimes blend into a sea of printed graphics, colourful displays, and white vinyls which aren’t always relevant to your business but feel like it’s what you should have. It’s important to stay true to your company and brand, not get carried away with how other people are designing their stands. For example, if you value your impact on the environment, natural materials can be a welcome sight amongst other exhibition stands.  

6) People

The people you choose to represent you on your stand are highly important, so choose them wisely. Anyone who knows the business inside and out, and can naturally engage with visitors, are essential.

We have 30 years of experience in the industry and after all that time, we are still passionate about exhibition stand design. 

Our process:

1. Our team reaches out to learn about your ideas for the design
2. Our financial team then sits and calculates an affordable price for you
3. We start sketching your ideas, bringing it to life
4. We throw in our experience and flourish the design
5. Once designed we then show you the finished piece
6. Then we can start building the exhibition stand
7. Finally, the brand message-delivering design is ready to serve your business

Ordering Ready Made vs Designing it from scratch by us

Ordering Ready Made

1. It is not able to deliver your unique brand message
2. It can’t be focused on your specific products
3. You won’t stand out at events

Designing it from scratch by us

1. Allows you to express your brand effectively
2. As the design is made by our experts here at Showplace, our experience allows us to create your exhibition stand with conversions in mind. 
3. You will stand out from the crowd

Ordering ready made

1. It is not able to deliver your unique brand message
2. It can’t be focused on your specific products
3. You won’t stand out at events

Designing it from scratch by us

1. Allows you to express your brand effectively
2. As the design is made by our experts here at Showplace, our experience allows us to create your exhibition stand with conversions in mind. 
3. You will stand out from the crowd

Showplace provides a comprehensive range of optional upgrades to ensure that your exhibition stand is unique, interactive, eye catching and professional. Upgraded features include:

• Backlit graphic walls
• Branded and backlist counters
• Integrated video walls
• Audio visual solutions
• Furniture hire
• Carpet and vinyl flooring