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At Showplace, we’re specialists in exhibition stand graphics, particularly tension fabric graphic systems. With these fabrics, you have plenty of freedom when it comes to design; you can opt for a minimalist look or flood them with colour and make your branding vibrant. Tension fabric graphics are completely reusable, providing you with a cost effective, as well as environmentally friendly, promotional solution for your exhibition stand.
Additionally, we will store your graphics completely free of charge, so you can use them again at future events. Exhibition stand graphics from Showplace can be purchased as part of your exhibition stand itself and are completely customisable to suit your business needs and attract visitors at any event.
When you’re planning to exhibit at an event, it is important to be clear about your message, and with that in mind you should consider what you want to convey to the visitors of your stand. The answer to that question will drive many of your exhibition and design choices.
One of the best ways to ensure that your stand conveys your message effectively is through the graphics. Your graphics can be split into three categories. Using the right content for each of these areas is critical to the overall success and impact of your exhibition stand.
Firstly, there are the graphics that your visitors will see from a distance. These tend to be big and bold to draw their attention and are often set at a height, showing no more than just your company’s logo, as anything more would be lost in the distance. These graphics will catch people’s eye from across the show floor and become a landmark for them to head towards. Showplace Ltd’s striking tension fabric light boxes are particularly effective for grabbing people’s attention from far away.
When visitors start to venture closer to your stand, maybe a few booths away and browsing at your competitors’ content, you can further grab their interest by using mid-range graphics. These are typically designed to be legible from anything between 10 and 50 feet. Content should still be kept brief to only key details that are clear enough to be seen from some distance.
Finally, once the visitor has reached your stand, you can use short-range graphics to convey further detailed important information and show off your brand. These are designed to be viewed up close so a greater volume of content can be included here. It is the ideal place to include any product benefits, features, and specifications you would like any potential customers to know about. Placement is essential with short-range graphics; they are often positioned around eye level or slightly higher, making them as clear and easy as possible to read, even if someone is standing directly in front of them.
Your exhibition stand graphics are your first point of contact with your audience before you interact with them personally. It is important that you can display exactly who you are as a business, and the products or services you are offering, in a way that is clear and interesting to potential customers. Visitors need to know that you are the best company to more than meet their requirements, and to provide them with what they’re looking for, over any of your competitors in the room. The use of high-quality graphics can set you apart from the rest.
It may sound like exhibition stand graphics will cost you a fortune, but that is not the case. As we have mentioned, our graphics system is reusable, so you don’t have to worry about sourcing and financing new graphics for each and every event you want to attend. You can order your unique and tailored graphics alongside your exhibition stand, so you are fully ready for your next key event.
Contact our team today for more information on exhibition tension fabric stand graphics or any other products you are interested in; we are happy to help.
3 Stour House,
Clifford Park,
Clifford Lane,
Stratford-upon-Avon,
CV37 8HW,
United Kingdom
Telephone Number – 01789 331164
Showplace Ltd – A company registered in England and Wales. Company No. – 02198991
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