MARKETING ASSISTANT

Job purpose

• Undertake daily marketing and administrative tasks to ensure the functionality and coordination of the department’s activities.
• Contribute to the delivery of the marketing plan and projects under guidance from the marketing manager, to include the following role responsibilities.

Role responsibilities

• Write project briefs for graphic designers, web agencies etc.
• Update the company website with content including events listings, images and news section
• Review website analytics in response to campaigns and recommend improvements for performance.
• Manage third party provisions and request ad hoc changes
• Create marketing and sales assets
• Create and deliver marketing campaigns
• Run the company’s social media pages including scheduling and posting regular and interesting content, driving engagement in different forms and responding to comments and messages.
• Create and distribute email marketing campaigns using the company’s CRM system and reporting on results.
• Create marketing reports as required, using the company’s CRM system.
• Create and deliver a PR plan including writing press releases.
• Track and report accurate metrics to support agreed KPI measurements.
• Support the marketing manager in identifying opportunities for customer insight, and sourcing and analysing accurate and compliant data.
• Track and report on customer retention and satisfaction, including seeking, reporting on and responding to customer feedback.
• Write, edit and proofread marketing collateral including web, leaflets, emails, press releases and news articles.
• Support the marketing manager in devising an annual plan for newsletters, creating content, segmenting audiences and tracking metrics and effectiveness.
• Raise purchase orders and track marketing expenditure.

The successful candidate will be expected to take ownership of the following marketing responsibilities.

• Manage the marketing assets including accurately updating the company’s image gallery and ensuring all other departments have access to the correct brand and marketing assets.
• Actively contribute ideas for marketing programmes designed to enhance and grow the company’s brand.
• Respond to incoming marketing-related queries.
• Support other departments as requested in marketing-related areas such as copywriting and proofing, data compliance etc.

Essential skills and experience

• Proven marketing experience
• Good organisational and time management skills
• Excellent written and verbal communication skills
• Able to work well under pressure to tight deadlines
• Able to communicate confidently with clients, customers, suppliers and external agencies.
• A naturally creative thinker with exceptional attention to detail
• Curious, insight driven and customer-focused
• Proficiency with Microsoft Office suite
• Experience of managing social media platforms (Facebook, Twitter, LinkedIn, Instagram)
• Experience of using and updating WordPress websites.

In addition, the following is expected to fit well in the team:

• Strong team player
• Embraces our values

Desirable skills and experience

The following would also be useful:

• Experience with Adobe Creative Cloud (Adobe Photoshop, Adobe Premiere).
• Experience using Canva for professional work
• Video editing experience

Other requirements

• Adhere to GDPR, PECR and data protection legislation
• Work in accordance with Showplace company guidelines and values at all times
• Other suitable company duties as required
• Full, clean driving licence

Additional Notes

It will be very important for the candidate to understand and share the company’s goals and purpose and demonstrate and advocate the company values.

Showplace Ltd’s values