Why you should choose a bespoke exhibition stand?
There are a lot of high-quality exhibition stands on the market today that come in a range of shapes and sizes that could suit your needs. With that in mind you might be wondering why you would opt for a bespoke exhibition stand which may work out more expensive than purchasing an existing, ready-made stand. Bespoke exhibition stands can offer a wide range of benefits that a pre-made stand simply wouldn’t be able to match in the same way.When designing your stand, you should be clear on your objectives such as:
- What do you want to achieve at a trade show or event?
- How will you measure your success?
- What do you want a visitor to your stand to learn about your company?
This is where bespoke exhibition stands are invaluable for their versatility, cutting-edge technologies, and eye-catching graphics and design.Key benefits of bespoke exhibition stands
1) It will be unique and reflect your business alone.
Originality and uniqueness are qualities that have potential to “wow” and attract the right audience to your company. Competitors may have thought of other ways to draw in possible customers such as promotional freebies like pens, mugs, and other branded items. However, that has all been done before and will have less of an impact than giving people something they haven’t seen before. Your bespoke stand design will be specifically tailored to frame and promote your products and business. This will help to make your mark among hundreds of other competitors at any exhibition, and will ensure your promotion and company is the one people remember after the show and want to explore further.
2) It conveys a tone of professionalism
The style, shape, branding, colour scheme and highly professional finish will tell your visitors that you offer a superior quality product or service to even your closest rival. This will create a positive impression and maximum exposure at your next trade fair or event.
3) Brings all your ideas to life
With all the benefits of individual customisation and extreme flexibility in design, having a bespoke stand will take all of your creative ideas into account and transform them into an attractive and striking structure to set you apart from the competition. This makes the best use of the exhibition space, attracts all the right visitors, and helps you gain the best leads for your business.
4) Reduces pressure on staff
Having a bespoke stand with an eye-catching design containing exciting technological features such as videos, animations, virtual environments, and interactive games, will relieve some of the pressure on employees who are manning your stand. It will attract interest, provide an initial talking point between staff and visitors, and make your business offering vibrant, fun, and easy to understand for guests, without the need for scripted speeches from employees, which could be overwhelming. You should be aiming for prospective customers to remember your offer above the competition’s. By implementing striking visuals, audio tools, and interactivity, you will achieve a far more powerful impact in making your business memorable than a brief conversation or exchange with even your most passionate staff member.
5) Successful long-term use
You have endless possibilities with a bespoke exhibition stand, including features that can be modified and adapted for future shows and events. A bespoke exhibition stand is guaranteed to be a worthwhile investment for your business. Even though the initial cost may be more expensive than a standard exhibition stand, the buzz generated by your bespoke stand among potential customers will justify and recoup the spend as your business goes from strength to strength through the new customers gained.
6) Set up and transport
Bespoke exhibition stands can be easily set up and adapted to different layout spaces for different event rooms or areas, depending on the type of stand you have chosen. However, this is not a factor which you need to be concerned with as our full project management service includes the build, installation and removal of your exhibition stand at the event venue so you will simply need to arrive and be ready to sell! At Showplace, we are here to make your ideas and vision for your exhibition stand a reality. Our specialist team of designers and builders can create a completely original stand that will promote your business and products or services in the most impactful way possible.
